Wine Expertise • Business Experience • Personal Service
Better Wine. Better Business. Better Decisions.
Lino International Wine Consulting provides professional wine sales consulting, wine sourcing, portfolio development, hospitality wine consulting, private wine services, and business guidance for clients who value quality, trust, and personal service.
Whether you operate a restaurant, hotel, wine shop, distribution business, or you are simply looking for professional help selecting wine, I provide personalized guidance based on your needs.
Antonio Lugo Lino
Founder & CEO, Lino International Wine Consulting
Welcome to Lino International Wine Consulting
Where Wine Knowledge Meets Business Experience
Wine is more than choosing a bottle.
For a business, the right wine can improve the customer experience, strengthen a menu, increase sales, create better margins, and build customer loyalty.
For a private client, the right wine can make a dinner, celebration, gift, or special occasion more memorable.
At Lino International Wine Consulting, I help clients make informed and confident wine decisions. My approach is personal and straightforward. I take time to understand your needs, your budget, your customers, your taste, and your goals before making recommendations.
There is no one-size-fits-all wine program. Every client is different. That is why every consultation begins with a conversation.
Core Values
What Lino International Wine Consulting Stands For
Integrity
Business begins with honesty. I believe in clear communication and straightforward recommendations.
Quality
Every recommendation should meet the standards and expectations of the client.
Personal Service
Clients work directly with me and receive individual attention.
Reliability
Good business relationships depend on consistency and following through.
Respect
Every client, supplier, producer, buyer, and business relationship deserves professional respect.
Long-Term Relationships
I am interested in relationships that continue to create value over time, not simply one transaction.
Why Work With Us
Wine Knowledge With a Business Mindset
I understand that wine is both a product and a business. A beautiful bottle does not automatically mean it belongs on your wine list. A highly rated wine does not automatically mean your customers will buy it. The correct decision needs to consider the entire picture.
Personal Attention
You work directly with me.
International Business Experience
International trade, importing, exporting, contracts, logistics, sales, purchasing, and negotiation.
Customized Recommendations
Every recommendation is based on the individual client.
Straightforward Communication
Wine can have complicated language. My consulting does not need to.
Business-Minded Decisions
Recommendations should make sense financially as well as professionally.
Quality Focus
Whether the budget is modest or premium, quality should always matter.
Long-Term Relationships
Strong business is built over time through trust, reliability, and consistency.
International Perspective
Wine Is a Global Business
My life and professional experience have always had an international connection. I was born in Pisa, Italy and raised in the United States. I later built a career involving international trade and business before moving into wine sales consulting.
Each wine region brings its own history, climate, grape varieties, producers, and traditions. Understanding those differences is one of the things that makes wine interesting.
- France
- Italy
- Spain
- Portugal
- Germany
- Argentina
- Chile
- Australia
- New Zealand
- South Africa
- United States
At Lino International Wine Consulting, I combine that international perspective with practical business experience and personal service.
My Wine Philosophy
Great Wine Does Not Have to Be Complicated
The wine world can sometimes make people feel they need to know hundreds of grape varieties, producers, regions, vintages, and technical terms just to enjoy a bottle. I see it differently.
Wine should bring enjoyment. It should complement food. It should help people connect. For businesses, it should also make sense commercially.
There is no single “best wine.” There is the wine that is right for the person, meal, occasion, business, and budget.
Client Feedback
What Clients Say
Professional wine consulting is judged by results: better lists, better margins, and better experiences.
Antonio rebuilt our wine list around what our guests actually order. Sales per table went up and our staff finally feels confident recommending bottles.
Restaurant Owner
Houston, Texas
He sourced exactly what we needed at the price point we needed, and handled the details of the process professionally from start to finish.
Wine Shop Buyer
San Diego, California
I needed the right wines for an important private dinner. The recommendations were thoughtful, personal, and completely on budget.
Private Client
Special Occasion Consulting
Trusted By
- Restaurants
- Hotels & Resorts
- Wine Shops & Retailers
- Importers & Distributors
- Event & Catering Companies
- Private Collectors